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Thursday, October 13, 2011

The U.S. Beer Monopoly

The United States ranks 13th in per capita beer consumption at 81.6 liters, and is second in total volume against #1 China.

Beer accounts for roughly 85% of all alcohol volume sold in the United States and annually generates over $91 billion in retail sales. South African Breweries-Miller became the largest brewing company in the world when it acquired Royal Grolsch in 2002; InBev was then the second-largest beer-producing company in the world, and Anheuser-Busch was third.

But when Anheuser-Busch acquired InBev in November 2008, the new Anheuser-Busch InBev company became the largest brewer in the world.

2010 statistics from Beverage Industry Magazine, March 2011

Anheuser-Busch InBev places first:
#1 Bud Light – 28.5% market share
#2 Budweiser – 11.4% market share
#5 Natural Light – 6.0% market share
#6 Busch Light – 4.0% market share
#7 Busch – 3.6% market share
#10 Natural Ice – 1.9% market share
— for a total of at least 55.4 percent share of the U.S. beer market

Molson Coors places second:
#3 Coors Light – 10.2% market share
#9 Keystone Light – 2.6% market share
— for a total of 12.8 percent share of the U.S. beer market

SAB-Miller places third:
#4 Miller Lite – 9.1% market share
#8 Miller High Life – 2.7% market share
— for a total of 11.8 percent share of the U.S. beer market

... which adds up to three corporations controlling at least 80 percent of the U.S. beer market.
Copyright 2011 by G.E. Nordell, all rights reserved

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