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Wednesday, November 28, 2007

The Outdoor Advertising Cartel

U.S. outdoor advertising gross revenue for 2006 {per OAAA} was $6.81 billion

The top three companies control 54.2 percent of the U.S. market.

FIRST PLACE: Clear Channel Communications of Phoenix, Arizona
$1.341 billion in revenue for 2006 = 19.7% of the U.S. market (also #1 worldwide)

SECOND: C.B.S. Outdoor of Phoenix, Arizona
$1.23 billion in revenue for 2006 = 18% of the U.S. market

THIRD: Lamar Advertising Company of Baton Rouge, Louisiana
$1.120 billion in revenue for 2006 = 16.5% of the U.S. market

FOURTH: Van Wagner Communications of New York City [re-formed 1997]

FIFTH: JCDecaux Group [est. 1964] of Paris, France
also second place worldwide (after Clear Channel)

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